With growing demand for customization and personalized lifestyles, SodaStream launched Crafted. A premium flavor syrup brand that empowers consumers to create their own personalized drinks and experiences. The visual story communicates the ease of making bar-quality cocktails at home and setting the tone for any kind of gathering, from casual to festive.
Led art direction for the photoshoot and designed the main key visuals for point-of-sale. These assets were rolled out across retail environments and digital platforms. Developed the brand logo, visual system, and packaging, building on Sodastream’s core brand identity.
Collaborated with an illustrator to create a top-down view of the finished drink, highlighting both taste appeal and the craftsmanship behind each flavor. The circular composition connected the design back to SodaStream’s core brand identity, bringing cohesion and refinement to the overall look.
소다스트림은 북미와 유럽에서 주로 이용하는 탄산수 제조 기기와 음료 시럽을 만드는 펩시가 소유한 브랜드로, 소다스트림 크레프티드는 새롭게 런칭한 프리미엄 시럽 브랜드이다. 집에서도 고급스러운 칵테일은 제조할 수 있다는 컨셉으로, 따뜻하고 부드러운 주방을 배경으로한 라이프스타일 이미지를 사용하여 기존의 소다스트림의 대중적인 이미지 보다는 조금 더 프리미엄한 브랜드 포지션을 살려 촬영하고, 이미지를 디자인 하였다.
Image by Pepsi Co.+ Sodastream
Category - Art Direction, Advertising, Point of Sale
Release – 2024