Food, Beverage, Lifestyle
Branding, Art Direction, POS, Packaging
With growing demand for customization and personalized lifestyles, SodaStream launched Crafted. A premium flavor syrup brand that empowers consumers to create their own personalized drinks and experiences. The visual story communicates the ease of making bar-quality cocktails at home and setting the tone for any kind of gathering, from casual to festive. Developed the brand logo, visual system, and packaging, building on Sodastream’s core brand identity.
Sodastream Crafted Packaging - Collaborated with an illustrator to create a top-down view of the finished drink, highlighting both taste appeal and the craftsmanship behind each flavor. The circular composition connected the design back to SodaStream’s core brand identity, bringing cohesion and refinement to the overall look.
Sodastream Crafted Visuals - Led the art direction for the photoshoot and designed the key visuals for point-of-sale materials. The campaign was rolled out across retail environments and digital platforms, portraying elevated at-home gatherings with friends. The imagery reinforced SodaStream as a sophisticated lifestyle brand while showcasing the product in authentic, aspirational moments.
Sodastream Crafted Point of Sales -Designed the point-of-sale merchandising system for the SodaStream Crafted line, introducing a black color palette to elevate the premium look while maintaining consistency with the overall Sodastream visual system. Developed additional in-store POP displays and shelf communication to increase product visibility and capture shoppers' attention in a crowded grocery environment.
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