Food, Beverage, Lifestyle
Branding, Art Direction, POS, Packaging, Product
With growing demand for customization and personalized lifestyles, SodaStream launched Crafted. A premium flavor syrup brand that empowers consumers to create their own personalized drinks and experiences. The visual story communicates the ease of making bar-quality cocktails at home and setting the tone for any kind of gathering, from casual to festive.
Led art direction for the photoshoot and designed the main key visuals for point-of-sale. These assets were rolled out across retail environments and digital platforms. Developed the brand logo, visual system, and packaging, building on Sodastream’s core brand identity.
Collaborated with an illustrator to create a top-down view of the finished drink, highlighting both taste appeal and the craftsmanship behind each flavor. The circular composition connected the design back to SodaStream’s core brand identity, bringing cohesion and refinement to the overall look.
