People personalize their meals to fit their lifestyles—everyone’s mealtime looks different, and their drinks should too. Highlighted a variety of new meal occasions to show how SodaStream enables consumers to enjoy a fresh take on any meal through personalized beverages.
Participated in art direction for a lifestyle image photoshoot, customizing sets to reflect different meal occasions such as office lunch, solo dinner, game day, and girls’ night. Collaborated closely with local UK-based talent and crew, including photographers, models, and interior designers.
Created images with a warm, approachable, and easygoing mood to position the brand as offering drinks that can be effortlessly made and enjoyed anytime, anywhere, alongside delicious meals throughout the day.
Image by PepsiCo.
Category - Art Direction
Replease - 2024