People personalize their meals to fit their lifestyles—everyone’s mealtime looks different, and their drinks should too. Highlighted a variety of new meal occasions to show how SodaStream enables consumers to enjoy a fresh take on any meal through personalized beverages.
Participated in art direction for a lifestyle image photoshoot, customizing sets to reflect different meal occasions such as office lunch, solo dinner, game day, and girls’ night. Collaborated closely with local UK-based talent and crew, including photographers, models, and interior designers. Created images with a warm, approachable, and easygoing mood to position the brand as offering drinks that can be effortlessly made and enjoyed anytime, anywhere, alongside delicious meals throughout the day.
일상에서 상황에 따라 다른 식단을 선택하듯이, 음료도 음식에 따라 새롭고 다양하게 바뀌는 것을 보여주는 라이프스타일 이미지 촬영에 참여. 친구들과 함께하거나 사무실에서 혹은 혼자 식사하는 상황에서 쉽게 언제 어디서나 나만의 음료를 만들 수 있다는 내용을 담은 컨셉으로 촬영 전반에 걸친 아트 디렉팅, 크리에티브 선택, 의상 및 세트, 푸드 스타일링 등을 진행하였다.
Image by Pepsi Co.+ Sodastream
Category - Art Direction, Photography
Release – 2024