Beauty, Cosmetic - Skin care
Branding, Art Direction, Packaging, Product
Lirikos Marine Energy, a new marine-inspired skincare brand targeting a younger audience at a more accessible price point. Like the original Lirikos line, the focus remained on ocean-derived ingredients, emphasizing the power of natural resources. Designed and built the entire brand system and visual identity, including the color palette, packaging design, and art direction for key visuals to communicate freshness, purity, and youthful energy.
Lirikos Marine Energy Skincare Packaging - As requested by the marketing team, I focused on showcasing natural ingredients throughout the product and packaging design. I directed the photographer to capture subtle, elegant shots of the ingredients in an illustrated style, ensuring they translated beautifully onto the cartons and labels. Collaborated with cross-functional teams to develop sustainable packaging solutions that reinforced the brand's natural, marine-inspired positioning. The packaging cartons were made from recycled paper incorporating discarded seaweed fibers, supporting both the brand story and its sustainability goals.
Additionaly there is sunscreen lines that possibly extended to skincare makeup product line. The color palette was inspired by the soft hues of a beach sunset, creating a warm yet subtle aesthetic that remained consistent with the brand's premium skincare collection.
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