“One SodaStream, Endless Possibilities.” One SodaStream machine unlocks endless drink options at home. Developed fresh, simple, yet bold photo assets focused on taste appeal. The visual approach featured lifestyle imagery that captured the drink-making process, paired with the impactful Fizz. Mix. Enjoy. copy in strong, attention-grabbing typography.
Graphic elements were intentionally minimized to create a clean and flexible visual system, allowing PepsiCo brands like Pepsi, Mountain Dew, Starry, Rockstar, and Gatorade to stand out within the SodaStream ecosystem. SodaStream Classic, the flavor line, includes both fruity options and core PepsiCo house brand flavors.
Developed and executed point-of-sale merchandisers and promotional campaigns for leading grocery chains, applying brand key visuals and lifestyle photography across all materials to create consistent and engaging shopper experiences.
The visual assets reflect a bold, fresh, and simple aesthetic, showcasing how to create drinks with Sodastream products. Rather than relying on celebrity endorsements or trendy color-driven visuals, the focus is on storytelling that highlights a healthier and more enjoyable lifestyle.
Incorporated the circle shape as the primary graphic element for branding and packaging, drawing inspiration from the top-down view of a drink. The design system intentionally minimized additional graphic elements, keeping the visuals clean and simple to allow PepsiCo brands like Pepsi, Mountain Dew, and Starry to stand out within the SodaStream platform.
SodaStream Classic, the flavor line, includes both fruity flavors and PepsiCo house brand flavors, reinforcing the connection between the brands while maintaining a cohesive visual identity.
Image by PepsiCo.
Category - Branding, Point of Sale, Packaging, Product
Replease - 2023