Beverage, Food, Lifestyle
Branding, Art Direction, POS, Packaging
“One SodaStream, Endless Possibilities.” One SodaStream machine unlocks endless drink options at home. Developed fresh, simple, yet bold photo assets focused on taste appeal. The visual approach featured lifestyle imagery that captured the drink-making process, paired with the impactful Fizz. Mix. Enjoy. copy in strong, attention-grabbing typography.
Sodastream Branding - Graphic elements were intentionally minimized to create a clean and flexible visual system, allowing PepsiCo brands like Pepsi, Mountain Dew, Starry, Rockstar, and Gatorade to stand out within the SodaStream ecosystem. SodaStream Classic, the flavor line, includes both fruity options and core PepsiCo house brand flavors.
Sodastream Classic Flavor Syrup - Incorporated the circle shape as the primary graphic element to show flavors, drawing inspiration from the top-down view of a drink and carbonated bubbles. One of the biggest challenges was creating a cohesive design system that unified the SodaStream brand flavors while also incorporating PepsiCo's in-house flavors, such as Pepsi, Mountain Dew, and Starry.
Sodastream Device Packaging - Created a packaging concept featuring a bold circular graphic element to highlight the machine and increase shelf visibility. Leveraged SodaStream's core brand colors while differentiating the white and black device variants for clear product distinction. Although this concept was not selected for final production, it explored a strong visual direction aligned with the brand.
Sodastream Point of Sale - Developed and executed point-of-sale merchandisers and promotional campaigns for leading grocery chains, applying brand key visuals and lifestyle photography across all materials to create consistent and engaging shopper experiences.
Sodastream Lifestyle Photoshoot - Developed the art direction for the lifestyle photoshoot to create a cohesive brand experience that demonstrates how seamlessly SodaStream fits into everyday life. The imagery features a warm, fresh aesthetic that reinforces the brand's approachable, modern lifestyle and makes the product feel easy and intuitive to use.
Sodastream Fresh Take - People personalize their meals to fit their lifestyles. Everyone’s mealtime looks different, and their drinks should too. Highlighted a variety of new meal occasions to show how SodaStream enables consumers to enjoy a fresh take on any meal through personalized beverages. Participated in art direction for a lifestyle image photoshoot, customizing sets to reflect different meal occasions such as office lunch, solo dinner, game day, and girls’ night. Collaborated closely with local UK-based talent and crew, including photographers, models, and interior designers.
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