“One SodaStream, Endless Possibilities” — One SodaStream machine unlocks endless drink options at home. Developed fresh, simple, yet bold photo assets focused on taste appeal. The visual approach featured lifestyle imagery that captured the drink-making process, paired with the impactful Fizz. Mix. Enjoy. copy in strong, attention-grabbing typography.
Graphic elements were intentionally minimized to create a clean and flexible visual system, allowing PepsiCo brands like Pepsi, Mountain Dew, Starry, Rockstar, and Gatorade to stand out within the SodaStream ecosystem. SodaStream Classic, the flavor line, includes both fruity options and core PepsiCo house brand flavors.
Incorporated the circle shape as the primary graphic element for branding and packaging—drawing inspiration from the top-down view of a drink. The design system intentionally minimized additional graphic elements, keeping the visuals clean and simple to allow PepsiCo brands like Pepsi, Mountain Dew, and Starry to stand out within the SodaStream platform.
SodaStream Classic, the flavor line, includes both fruity flavors and PepsiCo house brand flavors, reinforcing the connection between the brands while maintaining a cohesive visual identity.
하나의 소다스트림 기계와 브랜드의 다양한 시럽으로 무한한 음료를 제조할 수 있다는 슬로건을 바탕으로 브랜딩하였다. 최대한 소비자에게 맛있게 보일 수 있도록 질감을 살린 다양한 색깔의 음료를 촬영하고, 음료를 위에서 내려다보면 보이는 원의 모양을 패키지 및 다양한 그래픽에 요소로 이용하였다. 펩시코 내부의 다른 하우스 브랜드들을 돋보이게 하기 위하여 그래픽을 심플하게 유지하고, 복잡한 요소들은 피하였다.
Image by Pepsi Co.+ Sodastream
Category - Branding, Packaging, Product
Release – 2023