Collaboration between Fresh Cosmetics and The Metropolitan Museum of Art for the China market. Fresh, part of LVMH Perfumes and Cosmetics, creates limited-edition and seasonal holiday products alongside its core collection. Each year, Fresh partners with The Met to release a special edition of one of its best-selling products. This year, the Black Tea Instant Perfecting Mask was chosen to feature Vincent van Gogh’s Irises as the highlighted artwork.
Produced in small quantities for a limited time, this product required a cost-effective design that still honored the integrity of the featured artwork. The main packaging was accented with a simple sticker label on the cap, while the carton showcased a special design featuring a redrawn interpretation of Van Gogh’s masterpiece, illustrated by in-house artist.
This specific illustration has become a signature element of Fresh’s limited-edition and holiday gifting products, retaining its distinctive style and hand-written text as key design features. Also, worked on illustration with the illustrator toegther for the style and coloring.
스킨케어 브랜드 프레시는 코어 브랜드 이외에도 시즌별로 다양한 홀리데이 컬렉션 및 콜라볼레이션을 진행하는데, 뉴욕의 대표 박물관인 메트로폴리탄과 콜라보하는 프록젝트. 빈센트 반 고흐의 아이리스 라는 작품과 프레시의 베스트 셀링 제품인 블랙티 마스크가 선정되어 브랜드 내의 일러스트레이션 스타일을 기존의 원작에 적용하여 재해석하고, 최대한 작품을 제품 전반에 보여줄 수 있으며, 비용을 최소화하여 생산할 수 있도록 디자인하였다.
Concept Image by myself, Fresh Cosmetics
Category - Packaging, Product
Release – 2021