Collaboration between Fresh Cosmetics and The Metropolitan Museum of Art for the China market. Fresh, part of LVMH Perfumes and Cosmetics, creates limited-edition and seasonal holiday products alongside its core collection. Each year, Fresh partners with The Met to release a special edition of one of its best-selling products. This year, the Black Tea Instant Perfecting Mask was chosen to feature Vincent van Gogh’s Irises as the highlighted artwork.
Produced in small quantities for a limited time, this product required a cost-effective design that still honored the integrity of the featured artwork. The main packaging was accented with a simple sticker label on the cap, while the carton showcased a special design featuring a redrawn interpretation of Van Gogh’s masterpiece, illustrated by in-house artist.
This specific illustration has become a signature element of Fresh’s limited-edition and holiday gifting products, retaining its distinctive style and hand-written text as key design features. Also, worked on illustration with the illustrator toegther for the style and coloring.
Concept Image by myself, Fresh Cosmetics
Category - Packaging, Product
Release – 2021