Beauty, Cosmetic, Art - Skin care
Packaging, Art Direction, Illustration
Fresh cosmetics, part of LVMH Perfumes and Cosmetics, creates limited-edition and seasonal holiday products alongside its core collection. Each year, Fresh partners with The Met to release a special edition of one of its best-selling products. This year, the Black Tea Instant Perfecting Mask was chosen to feature Vincent van Gogh’s Irises as the highlighted artwork.
Fresh X The Met Black Tea Instant Perfecting Mask Packaging - Designed limited-edition packaging for a small production run, balancing cost efficiency with premium visual impact. To preserve the integrity of the featured artwork, the primary packaging was accented with a custom reinterpretation of the original piece through Fresh brand style illustration, creating a cohesive and elevated brand experience.
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