With the launch of PepsiCo’s new logo and visual identity system, we created a range of merchandise to celebrate the occasion. These thoughtfully selected items—available for purchase by both consumers and vendors at events or through the online shop—are designed to share and promote the brand’s message.
Stationery – Laptop covers, notebooks, and pens featuring the message “Food. Drinks. Smiles.” in PepsiCo’s signature corporate blue. Designs were applied to cost-effective, sustainable materials carefully selected in advance.
Wearables – Branded apparel and accessories that employees and consumers can wear or carry, fostering pride and connection to the brand.
Food & Sustainable Lifestyle Items – Practical, eco-friendly products such as reusable grocery bags, sustainable lunch boxes, and herb-growing kits, encouraging healthy habits while reflecting PepsiCo’s sustainability goals.
Each product was thoughtfully chosen to align with PepsiCo’s brand values and deliver its core message of positivity and sustainability.
Concept Image by PepsiCo.
Category - Branding, Product, Merchandise
Replease - 2025