Formulated with Korean ginseng, the First Care Activating Serum is one of Sulwhasoo’s signature products. The golden drop symbolizes the high-quality essence extracted from the serum, reflecting the brand’s focus on Asian luxury beauty aesthetics.
Art directed the window display design for a Hong Kong duty-free store, incorporating signature patterns from Sulwhasoo’s brand identity, rooted in traditional Korean beauty to evoke an elegant, oriental vibe. Close collaboration with interior designers was essential to maintaining the brand’s luxurious positioning and visual consistency.
Image by Amorepacific
Category - Window Display, Store Design
Replease - 2016