Formulated with Korean ginseng, the First Care Activating Serum is one of Sulwhasoo’s signature products. The golden drop symbolizes the high-quality essence extracted from the serum, reflecting the brand’s focus on Asian luxury beauty aesthetics.
Art directed the window display design for a Hong Kong duty-free store, incorporating signature patterns from Sulwhasoo’s brand identity—rooted in traditional Korean beauty—to evoke an elegant, oriental vibe. Close collaboration with interior designers was essential to maintaining the brand’s luxurious positioning and visual consistency.
홍콩 면세점을 위한 설화수 윤조에센스 쇼윈도우 디스플레이 아트디렉션. 윤조에센스의 황금/호박 물방울과 설화수의 꽃살 무늬 패턴을 전반에 이용하여 설화수가 가진 동양의 미를 유지하도록 하였고, 사용되는 인테리어 자재들을 신경써서 고급 브랜드포지션을 잃지 않도록 진행하였다.
Image by Amorepacific
Category - Display, Store
Release –2016