Sulwhasoo is a luxury skincare brand from Korean cosmetic company, ‘Amorepacific’. The product bases on a main ingredient ginseng, this ‘First care activating serum’ is one of their signature product. The golden drop reflects the high quality essense extract from the serum, focuses on Asian luxury beauty astehtic.
Art directed the window display design for HongKong duty free store. Kept the pattern from Sulwhasoo brand idenity which is inspired by Korean traditional beauty to deliver the oriental vibe. Choosing the right main materials, working closely with interior designers was the key to maintain the look of luxury brand position.
홍콩 면세점을 위한 설화수 윤조에센스 쇼윈도우 디스플레이 아트디렉션. 윤조에센스의 황금/호박 물방울과 설화수의 꽃살 무늬 패턴을 전반에 이용하여 설화수가 가진 동양의 미를 유지하도록 하였고, 사용되는 인테리어 자재들을 신경써서 고급 브랜드포지션을 잃지 않도록 진행하였다.
Image by Amorepacific
Market – Duty Free Store
Release –2016