Food, Hospitality, Retail
Wayfinding, Store Display, VMD
In Korea, the basement floors of department stores are celebrated for their vibrant food market culture. The SSG Food Market, located within Shinsegae Department Store, elevates this tradition with a premium deli, restaurant, and curated marketplace experience. The space blends modern retail design with gourmet sensibilities to create an upscale yet accessible environment for food lovers.
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Contributed to the design of signage, wayfinding systems, employee nametags, and uniforms for counter staff—ensuring visual consistency with the brand’s premium identity and enhancing the overall customer experience.
Every design element was crafted to reflect the refined, high-end atmosphere of the SSG Food Market while supporting functional needs in a bustling retail environment.
