Barbie represents a timeless childhood fantasy, and its aesthetic continues to resonate. Revlon tapped into this nostalgia through a seasonal collaboration, bringing the whimsical Barbie world into their beauty tools.
Revived a vintage Revlon logo and created a custom logo lock-up to pair seamlessly with the iconic calligraphic Barbie logo. Designed the product and packaging using official Barbie brand assets, resulting in a limited edition that was instantly recognizable and appealing to consumers.
Image by Revlon Inc. + Mattel
Category - Packaging, Product
Replease - 2020