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Collaboration between Fresh Cosmetics and The Metropolitan Museum of Art for the China market. Fresh, part of LVMH Perfumes and Cosmetics, creates limited-edition and seasonal holiday products alongside its core collection. Each year, Fresh partners with The Met to release a special edition of one of its best-selling products. This year, the Black Tea Instant Perfecting Mask was chosen to feature Vincent van Gogh’s Irises as the highlighted artwork.
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Lirikos launched Lirikos Marine Energy. A marine-inspired skincare brand. Formulated with ocean-derived ingredients, the brand emphasizes purity and sustainability.
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Lirikos Homme Marine Ultimate is a men’s skincare collection from Lirikos, distinguished by a bold, masculine identity, an elevated ocean-inspired aesthetic, and a high-performance taurine-powered formula.
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For the 20th anniversary of Ocean Day, Lirikos released a limited-edition high-moisturizing ampoule. To optimize costs, the original primary packaging was retained, while I redesigned the secondary packaging to mark the occasion.
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Barbie represents a cherished childhood fantasy, and its timeless aesthetic still resonates with audiences today. Revlon embraced this nostalgic charm through a seasonal collaboration, bringing the whimsical world of Barbie into their line of beauty tools.
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Revlon’s So Fierce mascara line is crafted to deliver bold, dramatic eye looks with a high-impact finish. Within the collection, the Big Bad Lash stands out as the more intense option, designed to amplify volume and drama beyond the original So Fierce mascara.
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With the launch of PepsiCo’s new logo and visual identity system, we created a range of merchandise to celebrate the occasion. These thoughtfully selected items. Available for purchase by both consumers and vendors at events or through the online shop are designed to share and promote the brand’s message. Each product was thoughtfully chosen to align with PepsiCo’s brand values and deliver its core message of positivity and sustainability.
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The new PepsiCo identity reimagines the company as a culinary brand that unites food and beverages under one cohesive system. The refreshed logo embodies the idea of “Food, Drinks, Smiles,” featuring a unified symbol that integrates wheat, water, and a smiling bowl. Together, PepsiCo’s diverse portfolio of snacks and beverages brings smiles to everyday life.
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People personalize their meals to fit their lifestyles. Everyone’s mealtime looks different, and their drinks should too. Highlighted a variety of new meal occasions to show how SodaStream enables consumers to enjoy a fresh take on any meal through personalized beverages.
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SodaStream launched Crafted with growing demand for customization and personalized lifestyles. A premium flavor syrup brand that empowers consumers to create their own personalized drinks and experiences.
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One Sodastream, Endless Possibilities. Create your favorite drinks at home with a single machine. Mix in PepsiCo flavors, customize to your taste. Beyond convenience, Sodastream helps reduce single use cans and bottles, making it a smarter, more sustainable way to enjoy your favorite beverages.
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Magpie Brewing Co. - A hip brewery shaping the craft beer culture in Korea, operating two breweries and several bars throughout the city. Known for its unique branding style. Whimsical, fun, and simple.
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The SSG Food Market, located within Shinsegae Department Store, elevates this tradition with a premium deli, restaurant, and curated marketplace experience. The space blends modern retail design with gourmet sensibilities to create an upscale yet accessible environment for food lovers.
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©2025 Minkyeong Bae
