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Food - Lifestyle - Hospitality


PepsiCo. - Food. Drinks. Smiles. Brand Visual Identity

Art Direction, Branding, Photography, Visual Identity
While consumers strongly associated the company with Pepsi, the new brand identity reflect its broader portfolio of food and beverage brands and its commitment to healthier lifestyles, sustainability, and bringing joy through food.


PepsiCo. - Sodastream Brand Visual Identity

Art Direction, Branding, Photography, Visual Identity, Packaging Design, Product Design
With a single Sodastream machine, every day brings a new way to drink. Sparkling water, bold flavors, or refreshing classics, crafted at home, on demand, and tailored to your taste.


Beauty- Self Care - Wellness


L’Oréal - SalonCentric Brand Design

Art Direction, Digital Design, Print Design
Leading professional beauty distributor serving salons and licensed beauty professionals across the United States. The brand connects beauty professionals with premium haircare, color, styling, and education through both retail and digital experiences.


Revlon - Barbie Beauty Tool Packaging

Art Direction, Packaging Design, Product Design
Revlon tapped into this nostalgia through a seasonal collaboration, bringing the whimsical Barbie world into their beauty tools collaboration.


Amorepacific - Lirikos Marine Energy Packaging

Art Direction, Photography, Visual Identity, Packaging Design, Product Design
Lirikos sister brand, launched a new premium marine-inspired skincare. Focus remained on ocean-derived ingredients, emphasizing the power of natural resources.


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