Revlon’s So Fierce mascara line is crafted to deliver bold, dramatic eye looks with a high-impact finish. Within the collection, the Big Bad Lash stands out as the more intense option, designed to amplify volume and drama beyond the original So Fierce mascara.
The packaging features a rough, thick swoosh graphic paired with freehand calligraphy to convey energy and confidence. Organizing product information within the limited packaging space—while accommodating both English and French— required meticulous attention to typography and layout. To suit different beauty needs, the product is available in both regular and waterproof formulas, with the waterproof version distinguished by a bold blue label for easy recognition by consumers. This clear visual cue ensures shoppers can quickly identify the right option.
드럭스토어 전문 뷰티 브랜드 레블론의 코어 마스카라 브랜드 라인 쏘 피어스. 새롭게 좀 더 볼륨있고 강한 눈매를 완성하는 새로운 상품을 런칭. 강력한 마스카라 텍스처를 디자인 요소로 이용하고, 캘리그라피를 통하여 강한 인상을 주는 패키지 디자인을 하였다.
Image by Revlon Inc
Category - Packaging, Product
Release – 2020