Revlon’s So Fierce mascara line is crafted to deliver bold, dramatic eye looks with a high-impact finish. Within the collection, the Big Bad Lash stands out as the more intense option, designed to amplify volume and drama beyond the original So Fierce mascara.
The packaging features a rough, thick swoosh graphic paired with freehand calligraphy to convey energy and confidence. Organizing product information within the limited packaging space, while accommodating both English and French, required meticulous attention to typography and layout. To suit different beauty needs, the product is available in both regular and waterproof formulas, with the waterproof version distinguished by a bold blue label for easy recognition by consumers. This clear visual cue ensures shoppers can quickly identify the right option.
Image by Revlon Inc.
Category - Packaging, Product
Replease - 2020