Sulwhasoo opened its 100th global store, which also serves as its Singapore flagship store, in Capitol Singapore, a prominent luxury shopping mall. This store goes beyond merely displaying products; it is designed as a comprehensive holistic beauty space where consumers can experience and connect with Sulwhasoo’s offerings. The store aims to create a platform where every consumer can engage and communicate directly with the brand.
Capitol Singapore, one of Singapore’s landmarks, was designed to highlight the building’s unique architectural features while seamlessly blending in Sulwhasoo’s signature identity. For the fixture design, we kept the forms as simple as possible to highlight Sulwhasoo’s products, which feature unique, oriental-inspired curves. Patterned marble was incorporated to create a soft, warm, and feminine atmosphere.
싱가포르의 대표적 럭셔리 쇼핑몰 캐피톨 싱가포르의 플래그십 스토어.
단순히 제품을 진열하는 형식적인 면을 넘어선, 설화수의 제품을 체험하고 느낄 수 있는 토털 홀리스틱 뷰티 공간으로 모든 소비자가 직접 설화수와 대화하고 소통할 수 있는 장을 만들었다. 동양적이고 독특한 곡선을 가진 설화수 제품을 보다 부각시키고자 최대한 심플하게 마무리했으며, 설화수의 꽃살무늬 패턴등을 이용하여 부드럽고 따뜻한, 여성적인 느낌을 연출했습니다.
Image by Amorepacific
Category - Display, Store
Release –2015