Sulwhasoo opened its 100th global store, which also serves as its Singapore flagship store, in Capitol Singapore, a prominent luxury shopping mall. This store goes beyond merely displaying products; it is designed as a comprehensive holistic beauty space where consumers can experience and connect with Sulwhasoo’s offerings. The store aims to create a platform where every consumer can engage and communicate directly with the brand.
Capitol Singapore, one of Singapore’s landmarks, was designed to highlight the building’s unique architectural features while seamlessly blending in Sulwhasoo’s signature identity. For the fixture design, we kept the forms as simple as possible to highlight Sulwhasoo’s products, which feature unique, oriental-inspired curves. Patterned marble was incorporated to create a soft, warm, and feminine atmosphere.
Image by Amorepacific
Category - VMD, Store Design
Replease - 2015