VB, Vital Beauty is a concept brand I envisioned from a personal belief that lasting beauty begins within. Through balance, wellness, and inner vitality. My goal was to create a beauty supplement brand that feels stylish, effortless, and naturally integrated into modern everyday life.
The logo combines a decorative and modern typeface to balance simplicity with a sense of rhythm and fluidity. This contrast creates a clean, contemporary look while evoking the organic flow and vitality that define the brand’s essence. The overall design direction emphasizes effortlessness but stylish, easy, and seamlessly fitting into everyday life.
I designed the packaging with the idea that daily supplements should be easy to carry anywhere. By reimagining the supplement container as an elevated keychain-style bottle made with metallic materials, the design feels sophisticated and desirable. Transforming a wellness essential into a stylish everyday accessory that consumers are proud to keep with them.
I created additional graphic assets for social media and digital use, featuring soft, textured backgrounds inspired by the supplements’ ingredients and functions. These visuals add a gentle, poetic touch to the brand identity, bringing warmth and depth to the overall visual expression.
The brand features three functional supplements designed to enhance beauty from within. Collagen for skin health, Catechin for slim fit, and Magnesium for restful sleep. Each product color was intentionally chosen to reflect its function, helping consumers easily recognize and intuitively understand the benefit of each supplement.
이너뷰티를 지향하는 웰니스 브랜드 바이탈 뷰티. 개인적으로 런칭하고 싶은 브랜드 컨셉으로, 기능적이면서도 세련되며 부드럽고 뷰티에 걸맞는 감성을 지닌 패키지, 비주얼 디렉션 및 스토리텔링, 로고 아이덴티티 전반에 걸쳐 작업하였다.
Personal Project Release - 2025
Image creative by myself, (some image sourced are from online)
Category - Branding, Product, Packaging, Art Direction