Beauty, Wellness, Self care, Lifestyle
Art Direction, Branding, Packaging, Social
VB, Vital Beauty is a concept brand I envisioned from a personal belief that lasting beauty begins within. Through balance, wellness, and inner vitality. My goal was to create a beauty supplement brand that feels stylish, effortless, and naturally integrated into modern everyday life.
The logo combines a decorative and modern typeface to balance simplicity with a sense of rhythm and fluidity. This contrast creates a clean, contemporary look while evoking the organic flow and vitality that define the brand’s essence. The overall design direction emphasizes effortlessness but stylish, easy, and seamlessly fitting into everyday life.
Designed the packaging with the idea that daily supplements should be easy to carry anywhere. By reimagining the supplement container as an elevated keychain-style bottle made with metallic materials, the design feels sophisticated and desirable. Transforming a wellness essential into a stylish everyday accessory that consumers are proud to keep with them.
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