VB, Vital Beauty is a concept brand I envisioned from a personal belief that lasting beauty begins within. Through balance, wellness, and inner vitality. My goal was to create a beauty supplement brand that feels stylish, effortless, and naturally integrated into modern everyday life.
The logo combines a decorative and modern typeface to balance simplicity with a sense of rhythm and fluidity. This contrast creates a clean, contemporary look while evoking the organic flow and vitality that define the brand’s essence. The overall design direction emphasizes effortlessness but stylish, easy, and seamlessly fitting into everyday life.
I designed the packaging with the idea that daily supplements should be easy to carry anywhere. By reimagining the supplement container as an elevated keychain-style bottle made with metallic materials, the design feels sophisticated and desirable. Transforming a wellness essential into a stylish everyday accessory that consumers are proud to keep with them.
I created additional graphic assets for social media and digital use, featuring soft, textured backgrounds inspired by the supplements’ ingredients and functions. These visuals add a gentle, poetic touch to the brand identity, bringing warmth and depth to the overall visual expression.
The brand features three functional supplements designed to enhance beauty from within. Collagen for skin health, Catechin for slim fit, and Magnesium for restful sleep. Each product color was intentionally chosen to reflect its function, helping consumers easily recognize and intuitively understand the benefit of each supplement.
Personal Project Release - 2025
Image creative by myself, (some image sourced are from online)
Category - Branding, Product, Packaging, Art Direction