As PepsiCo launched its new corporate brand identity, I led the design and execution of environmental graphics for the company’s headquarters in Purchase, NY. The project integrated the refreshed PepsiCo visual language with iconic house brands, creating a cohesive and vibrant workplace experience that brought the new identity to life across the office space.
Harmonized the new PepsiCo corporate identity with its house brand assets by designing environmental graphics tailored to the function and character of each office space.
The project began at the company’s headquarters in Purchase, NY, and will serve as the foundation for a global graphic guideline to be implemented across PepsiCo offices worldwide.
Concept Image by PepsiCo.
Category - Environmental Design
Replease - 2025-2026