Beauty, Skincare, Makeup, Body
Art Direction, Packaing Design, Product Design, Retail Design
Lirikos is a luxury skincare brand by Amorepacific, known for its marine-based ingredients and ocean-inspired heritage. I was responsible for designing the brand's packaging and developing retail visual merchandising materials that supported the overall brand experience.
Lirkos Duty Free Retail store display - Launched multiple Lirikos duty-free retail stores inspired by the brand’s marine heritage. Leveraging my packaging and product design expertise, I focused on creating impactful product presentations that maximized visibility at the point of purchase. I highlighted best-selling and newly launched products with custom display glorifiers and collaborated closely with interior designers to select key visuals, map the customer journey, and develop countertop display concepts that reinforced the brand experience.
Lirikos Hydro Amouple limited edition - celebrates for the 20th anniversary of Ocean Day. To optimize costs, the original primary packaging was retained, while I redesigned the secondary packaging to mark the occasion. Art directed an external agency to develop a dreamy, atmospheric illustration inspired by the mysterious depths of the ocean, and elevated the design with premium production techniques, including metallic foils, to create a festive, luminous finish.
Lirikos Homme Marine Ultimate is a men’s skincare line designed with a bold, masculine aesthetic. The packaging uses existing mold bottles with a thicker, more structured silhouette to emphasize strength.A deeper blue color palette enhances its masculine appeal, while the subtle gradient and refined texture evoke a sense of oceanic freshness, reinforcing the brand’s marine-inspired identity.
Lirimos Collagen Cushion EX is a best-selling cushion foundation makeup. The compact’s design draws inspiration from the organic curves of a seashell, reflecting the brand’s oceanic heritage. Maintaining the core brand colors of deep navy blue and gold, I incorporated a subtle shimmering texture to add depth and elegance. The project involved close collaboration with packaging engineers to bring the unique form to life. Developed various versions for limited edtions based on the core product design.
Lirikos Dreaming Anthemoessa Collection is inspired by a mythological ‘flower island’ in Greek lore store, the home of the beautiful but deadly Sirens, known for luring sailors to their deaths with their enchanting songs. Launched for the spring season, is designed by reinterpreting the appearance of pure, happy Seiren in the flowering paradise from a contemporary perspective.
The design incorporates a delicate flower graphic that evokes the freshness of spring, paired with pale gold accents to convey a tender, feminine feeling. Soft, flowing curves on the front resemble scattered flower petals, symbolizing a blossoming paradise and capturing the essence of girlish sensibility in spring.
Lirikos Marine Orchid Body Wash, featuring an orchid fragrance, was designed to evoke elegance and sophistication. Beige and gold tones were used to reflect the brand’s premium aesthetic. The design utilized existing bottle structures, with newly developed graphics inspired by the brand’s concept and visual identity.
︎︎︎ Back to home