Beauty, Makeup
Art Direction, AI Generative (Chat GPT Image), Digital Art
During my time working on Clinique at the Estée Lauder Companies, I wanted to give the 'CheekPop' blusher campaign a more feminine feel by leaning into its Gerbera Daisy concept, even as the brand maintains its scientific, dermatology-driven positioning. I recreated an advertising shot capturing a dreamy daisy motif, evoking the blusher blooming on the skin.
Prompt: Transform this photo into an elevated fashion studio portrait. Choose a complementing-color background that enhances the subject's skin tone. Keep a tight head-and-shoulder composition with the subject centered and facing the camera straight with an optimistic expression. Apply directional lighting with subtle shadows. Preserve natural skin tones while making the image polished, minimal, and editorial—like a magazine photoshoot. Gerbera daisy flowers are coming out behind of model as she is dreaming the flowers. Add endless flowers popping in the background in GIF, Holding Clinique Pop Cheek Pink blusher in her hand
Prompt: Create an image that CheekPop changing into Gerbera Daisy as if blusher blooms the flowers. Gerbera Daisy is blooming on top of the blusher. Leave some of blushers as it is without the blooming flowers on the top. Blusher and flowers facing straight to the front angle.
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