Beauty, Self Care, Hair Salon
Art Direction, Digital/Print Design
SalonCentric is a leading professional beauty distributor serving salons and licensed beauty professionals across the United States. As part of the L'Oréal Professional Products Division, the brand connects beauty professionals with premium haircare, color, styling, and education through both retail and digital experiences.
ProRewards is a consumer loyalty and rewards program developed by SalonCentric, designed to strengthen engagement with customers through exclusive promotions, incentives, and personalized experiences. The brand carries its own distinct visual identity, centered around a fresh mint green color palette. Designed and developed a wide range of monthly marketing assets for digital platforms, including promotional banners, email campaigns, social media graphics, landing page visuals, and in-app creative content.
In addition to digital assets, designed printed materials including business cards for the sales team and playbooks/planners for stylists to support their day-to-day schedules and business goals. Selected a signature purple tone from the brand palette and highlighted the core message, “Find Your Flow,” on the back side to reinforce the brand identity. The colors were carefully chosen from the brand’s diverse palette to communicate the unique concept and story of each project while maintaining overall brand consistency.
The “Pinkbook” planner, featuring a striking cover image that captures the movement and flow of hair. One of the brand’s signature pink tones was used for the title treatment to strengthen recognition and create a cohesive visual identity.
Built a strategic brand book for the marketing and creative teams, a condensed guide to the brand strategy and visual identity system. Maintained the brand’s bold typography, dynamic color combinations, and stylistic photography throughout the deck. The book was designed in PowerPoint to ensure accessibility and ease of use for cross-functional teams with limited access to creative tools.
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