Beauty, Self Care, Hair Salon
Art Direction, Digital/Print Design
SalonCentric is a leading professional beauty distributor serving salons and licensed beauty professionals across the United States. As part of the L'Oréal Professional Products Division, the brand connects beauty professionals with premium haircare, color, styling, and education through both retail and digital experiences.
SC ProRewards Digital Promotions - ProRewards is a consumer loyalty and rewards program developed by SalonCentric, designed to strengthen engagement with customers through exclusive promotions, incentives, and personalized experiences. The brand carries its own distinct visual identity, centered around a fresh mint green color palette. Designed and developed a wide range of monthly marketing assets for digital platforms, including promotional banners, email campaigns, social media graphics, landing page visuals, and in-app creative content.
SC Brand Strategic Book – Developed a brand strategy deck in response to a marketing request, defined the brand foundation and essence pages, while establishing consistent visual language and design principles throughout the deck.
SC Business Card- Redesigned the business card based on the new brand visual system, Selected a signature purple tone from the brand palette and highlighted the core message, “Find Your Flow,” on the back side to reinforce the brand identity. The colors were carefully chosen from the brand’s diverse palette to communicate the unique concept and story of each project while maintaining overall brand consistency.
SC The Pinkbook - The “Pinkbook” planner, featuring a striking cover image that captures the movement and flow of hair. One of the brand’s signature pink tones was used for the title treatment to strengthen recognition and create a cohesive visual identity.
SC Beauty Tool Packaging Concept – Developed strategic packaging concepts for SalonCentric's beauty tool packaging renewal based on the brand's new visual guidelines. Created a scalable packaging system that unified the product portfolio into a cohesive brand ecosystem.
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