Featured Work Preview
Please click to view more details and browse additional work in the menu.Beauty- Self Care - Wellness
L’Oréal - SalonCentric
Art Direction, Digital Design, Print Design
For SalonCentric, a leading professional beauty distributor serving salons and licensed beauty professionals nationwide, art directed and designed brand marketing assets across digital, print, and physical touchpoints, creating cohesive brand experiences across channels.
Revlon - Barbie Beauty Tool
Art Direction, Packaging Design, Product Design
Barbie represents a cherished childhood fantasy, and its timeless aesthetic still resonates with audiences today. Revlon embraced this nostalgic charm through a seasonal collaboration, bringing the whimsical world of Barbie into their line of beauty tools.
Amorepacific - Lirikos Marine Energy
Art Direction, Photography, Visual Identity, Packaging Design, Product Design
Lirikos launched Lirikos Marine Energy. A marine-inspired skincare brand. Formulated with ocean-derived ingredients, the brand emphasizes purity and sustainability.
Food - Lifestyle - Hospitality
PepsiCo. - Food. Drinks. Smiles.
Art Direction, Photography, Visual Identity
The new PepsiCo identity reimagines the company as a culinary brand that unites food and beverages under one cohesive system. The refreshed logo embodies the idea of “Food, Drinks, Smiles,” featuring a unified symbol that integrates wheat, water, and a smiling bowl. Together, PepsiCo’s diverse portfolio of snacks and beverages brings smiles to everyday life.
PepsiCo. - Sodastream Classic
Art Direction, Photography, Visual Identity, Packaging Design, Product Design
With a single Sodastream machine, every day brings a new way to drink. Sparkling water, bold flavors, or refreshing classics, crafted at home, on demand, and tailored to your taste.
Magpie Brewing Co. - Magpie Brewery
Environmental Graphic, Signage, Print Design
Magpie Brewing Co. - A hip brewery shaping the craft beer culture in Korea, operating two breweries and several bars throughout the city. Known for its unique branding style. Whimsical, fun, and simple.
Mucca - SSG Food Market
Environmental Graphic, Signage, Visual Merchandising
The SSG Food Market, located within Shinsegae Department Store, elevates this tradition with a premium deli, restaurant, and curated marketplace experience. The space blends modern retail design with gourmet sensibilities to create an upscale yet accessible environment for food lovers.
