Featured Projects
A selection of my featured projects is showcased here—explore the menu to discover more of my work.
The new PepsiCo identity reimagines the company as a culinary brand that unites food and beverages under one cohesive system. The refreshed logo embodies the idea of “Food, Drinks, Smiles,” featuring a unified symbol that integrates wheat, water, and a smiling bowl. Together, PepsiCo’s diverse portfolio of snacks and beverages brings smiles to everyday life.
SodaStream launched Crafted with growing demand for customization and personalized lifestyles. A premium flavor syrup brand that empowers consumers to create their own personalized drinks and experiences.
One Sodastream, Endless Possibilities. Create your favorite drinks at home with a single machine. Mix in PepsiCo flavors, customize to your taste. Beyond convenience, Sodastream helps reduce single use cans and bottles, making it a smarter, more sustainable way to enjoy your favorite beverages.
Barbie represents a cherished childhood fantasy, and its timeless aesthetic still resonates with audiences today. Revlon embraced this nostalgic charm through a seasonal collaboration, bringing the whimsical world of Barbie into their line of beauty tools.
Lirikos Homme Marine Ultimate is a men’s skincare collection from Lirikos, distinguished by a bold, masculine identity, an elevated ocean-inspired aesthetic, and a high-performance taurine-powered formula.
Lirikos launched Lirikos Marine Energy. A marine-inspired skincare brand. Formulated with ocean-derived ingredients, the brand emphasizes purity and sustainability.
