https://minkyeongbae.com Min Bae Mon, 23 Sep 2024 23:36:57 +0000 https://minkyeongbae.com en https://minkyeongbae.com/Front-page Mon, 23 Sep 2024 23:36:57 +0000 Min Bae https://minkyeongbae.com/Front-page Featured Work Preview Please click to view more details and browse additional work in the menu. Food - Lifestyle - Hospitality PepsiCo. - Food. Drinks. Smiles. Brand Visual IdentityArt Direction, Branding, Photography, Visual IdentityWhile consumers strongly associated the company with Pepsi, the new brand identity reflect its broader portfolio of food and beverage brands and its commitment to healthier lifestyles, sustainability, and bringing joy through food. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e31b9d353c14a0376961cc28c0f929a20929bed0152620305d28ba18d6c9c254/TOUCHPOINT_21.png" data-mid="250933131" border="0" src="https://freight.cargo.site/w/1000/i/e31b9d353c14a0376961cc28c0f929a20929bed0152620305d28ba18d6c9c254/TOUCHPOINT_21.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/54121fcef8a04ca93226b91925e15f920167d8370cfb4e4f1a8025b976501cbc/TOUCHPOINT_08.png" data-mid="252561883" border="0" src="https://freight.cargo.site/w/1000/i/54121fcef8a04ca93226b91925e15f920167d8370cfb4e4f1a8025b976501cbc/TOUCHPOINT_08.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2e29e04840bcf309a5772dab20e8c545f2cb328c59bfe38ca61a4596f257d24c/TRUCK_LOGO.png" data-mid="252561887" border="0" src="https://freight.cargo.site/w/1000/i/2e29e04840bcf309a5772dab20e8c545f2cb328c59bfe38ca61a4596f257d24c/TRUCK_LOGO.png" /> PepsiCo. - Sodastream Brand Visual IdentityArt Direction, Branding, Photography, Visual Identity, Packaging Design, Product DesignWith a single Sodastream machine, every day brings a new way to drink. Sparkling water, bold flavors, or refreshing classics, crafted at home, on demand, and tailored to your taste. <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/f9befa7774a81ccafaf4b41c995602f67cb26793f6505edb04f4b4b514ebea7b/SST_TOUCHPOINT.png" data-mid="250933138" border="0" src="https://freight.cargo.site/w/1000/i/f9befa7774a81ccafaf4b41c995602f67cb26793f6505edb04f4b4b514ebea7b/SST_TOUCHPOINT.png" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/3668930e4397d0936659cec9deed8351db535d085a32cb2deb6a7e01a7c1c00f/SST_TOUCHPOINT-04.png" data-mid="250933137" border="0" src="https://freight.cargo.site/w/1000/i/3668930e4397d0936659cec9deed8351db535d085a32cb2deb6a7e01a7c1c00f/SST_TOUCHPOINT-04.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c63751a5b28fdd1d2b00055e54214c7dce65f8209163b5f3174a5b2cd85fb4a7/SST_CLASSIC_01.png" data-mid="250933140" border="0" src="https://freight.cargo.site/w/1000/i/c63751a5b28fdd1d2b00055e54214c7dce65f8209163b5f3174a5b2cd85fb4a7/SST_CLASSIC_01.png" /> Beauty- Self Care - Wellness L’Oréal - SalonCentric Brand DesignArt Direction, Digital Design, Print DesignLeading professional beauty distributor serving salons and licensed beauty professionals across the United States. The brand connects beauty professionals with premium haircare, color, styling, and education through both retail and digital experiences. <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/303656e910d7277e9189694ad41c4c4244cf43180fe5f5f27de0bd311fa5b8f4/SC_THUMBNAIL_03.png" data-mid="252595325" border="0" src="https://freight.cargo.site/w/1000/i/303656e910d7277e9189694ad41c4c4244cf43180fe5f5f27de0bd311fa5b8f4/SC_THUMBNAIL_03.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b269e2d63dcb49f0469eac7722d821911d3d8cf35a3ffe3bc07b97a872a16454/SC_PINKBOOK_MOCKUP_02.png" data-mid="252561827" border="0" src="https://freight.cargo.site/w/1000/i/b269e2d63dcb49f0469eac7722d821911d3d8cf35a3ffe3bc07b97a872a16454/SC_PINKBOOK_MOCKUP_02.png" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/040db53069769d4795ec1f3b64fad2d76fa6add324b8053abb2ffcfe5df01b4a/SC_BUSINESSCARD_MOCKUP_03.png" data-mid="252561794" border="0" src="https://freight.cargo.site/w/1000/i/040db53069769d4795ec1f3b64fad2d76fa6add324b8053abb2ffcfe5df01b4a/SC_BUSINESSCARD_MOCKUP_03.png" /> Revlon - Barbie Beauty Tool PackagingArt Direction, Packaging Design, Product DesignRevlon tapped into this nostalgia through a seasonal collaboration, bringing the whimsical Barbie world into their beauty tools collaboration. <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/da8fe97a3b0476fa6fc441a49c4c8bb1f1881371450f8633370af95749ed1695/REVELON_BARBIE_01.png" data-mid="250897361" border="0" src="https://freight.cargo.site/w/1000/i/da8fe97a3b0476fa6fc441a49c4c8bb1f1881371450f8633370af95749ed1695/REVELON_BARBIE_01.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/646fc590c3b31fdfa597acc36548f2c37a5ada0c5ef2d5ae976ba06a184a22b8/MIN_REVLON_BARBIE_WORK_01.png" data-mid="250897362" border="0" src="https://freight.cargo.site/w/1000/i/646fc590c3b31fdfa597acc36548f2c37a5ada0c5ef2d5ae976ba06a184a22b8/MIN_REVLON_BARBIE_WORK_01.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d7917bb8473c3bd8d17892fe4569b670feb178860666d16141b4e1ece5258e26/REVLON_BARBIE_PACKAGING_PINK.png" data-mid="250897363" border="0" src="https://freight.cargo.site/w/1000/i/d7917bb8473c3bd8d17892fe4569b670feb178860666d16141b4e1ece5258e26/REVLON_BARBIE_PACKAGING_PINK.png" /> Amorepacific - Lirikos Marine Energy PackagingArt Direction, Photography, Visual Identity, Packaging Design, Product DesignLirikos sister brand, launched a new premium marine-inspired skincare. Focus remained on ocean-derived ingredients, emphasizing the power of natural resources. <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/41bfeb02ee002e914e9a8e501ed23c67d4198562dd020c3c0b3be0a0743684d3/LIRIKOS_OYSTER_PORTFOLIO.png" data-mid="251508321" border="0" src="https://freight.cargo.site/w/1000/i/41bfeb02ee002e914e9a8e501ed23c67d4198562dd020c3c0b3be0a0743684d3/LIRIKOS_OYSTER_PORTFOLIO.png" /> <img width="1376" height="768" width_o="1376" height_o="768" data-src="https://freight.cargo.site/t/original/i/6e24cd9813a12f76612a87df17f809ede89b82219f73d863dca90fc79241cda2/LIRIKOS_ENERGY_SUN_PRIMER.png" data-mid="251467196" border="0" src="https://freight.cargo.site/w/1000/i/6e24cd9813a12f76612a87df17f809ede89b82219f73d863dca90fc79241cda2/LIRIKOS_ENERGY_SUN_PRIMER.png" /> <img width="1376" height="768" width_o="1376" height_o="768" data-src="https://freight.cargo.site/t/original/i/458cb368fcbcd0d728b4de30fb770df27ea00a0da31edd5d0e6c03ff2462e7e0/LIRIKOS_MARINE_CARTON.png" data-mid="253340955" border="0" src="https://freight.cargo.site/w/1000/i/458cb368fcbcd0d728b4de30fb770df27ea00a0da31edd5d0e6c03ff2462e7e0/LIRIKOS_MARINE_CARTON.png" /> ©2026 Minkyeong Bae https://minkyeongbae.com/Information Mon, 23 Sep 2024 23:36:57 +0000 Min Bae https://minkyeongbae.com/Information Min BaeBrand Design, Art DirectionVersatile design leader based in NYC with expertise in CPG graphic design/art direction for global brands. Skilled in elevated visual concepting, refined design execution, success driving sales growth and brand recognition through innovative design strategies that span global launches, packaging, branding, and 360 degree multi-platform campaigns. Work ExperienceL’Oréal | Associate Art Director PepsiCo. | Design Associate ManagerLVMH Perfumes &amp; Cosmetics | Senior Packaging DesignerRevlon Inc. | Senior Graphic DesignerEstée Lauder Companies | Senior Packaging DeisgnerAmorepacific | Brand Designer ExpertiseArt Direction - Video, Motion, Key Visuals, AdvertisingBranding - Logo, Brand Visual Identity System, StorytellingGraphic - Print, Digital, Social, 360 degree campaignsPackaging, Product DesignRetail Experience, Store Display DesignVisual Merchandising Design MarketsConsumer Packaged Goods | Luxury | Premium | Mass | Retail Beauty | Cosmetic | Self-Care | Wellness | Food | Beverage | Hospitality | Lifestyle EducationMaryland Institute College of Art - MICA | Graphic Design | MA Sookmyung Women’s University | Graphic Design | BFA <img width="1348" height="1046" width_o="1348" height_o="1046" data-src="https://freight.cargo.site/t/original/i/a1169cb99be2cf0b723a09f88f28d14de867ed0dd66ad20f2bc95b3621e48160/Screenshot-2024-09-23-at-10.47.05PM.png" data-mid="218567425" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/a1169cb99be2cf0b723a09f88f28d14de867ed0dd66ad20f2bc95b3621e48160/Screenshot-2024-09-23-at-10.47.05PM.png" /><img width="1357" height="962" width_o="1357" height_o="962" data-src="https://freight.cargo.site/t/original/i/27752604978db43253f79e3b4444322cc1d5beef7b09e1787b61fabaf39256f9/Screenshot-2024-09-23-at-11.03.54PM.png" data-mid="218567500" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/27752604978db43253f79e3b4444322cc1d5beef7b09e1787b61fabaf39256f9/Screenshot-2024-09-23-at-11.03.54PM.png" /> ︎︎︎ Back to home https://minkyeongbae.com/Mobile-nav Mon, 23 Sep 2024 23:36:57 +0000 Min Bae https://minkyeongbae.com/Mobile-nav Food - Lifestyle - Hospitality PepsiCo. - Food. Drinks. Smiles. PepsiCo. - Sodastream Classic PepsiCo. - Sodastream Crafted Shinsegae - SSG Food Market Magpie Brewing Co. - Seoul Brewery Beauty - Cosmetics - Self Care&nbsp;L’Oréal - SalonCentric LVMH - Fresh X The MET Revlon - Revlon X Barbie Revlon - Big Bad Lash Amorepacific - Lirikos Amorepacific - Lirikos Marine Energy &nbsp; Personal Project - AI Digital ArtRevlon X Barbie Beauty Tool Clinique CheekPop Blush LinkedIn Email ©2026 Minkyeong Bae