Wellness, Self care, Lifestyle
Art Direction
Sansi House is a craft lifestyle brand based in Indonesia. This project was developed for the 2026 Shanghai Design Expo, focusing on the art direction and visual identity of the brand across product photography, social media, and catalog design. Inspired by the iconic silhouettes of shadow puppet fans and the symbolic forms rooted in ancient archipelago wisdom, the brand transforms natural rattan into sculptural aesthetic centerpieces.
The creative direction emphasized mood, composition, lighting, and set design to present the collection through a refined oriental-inspired visual language. Softened highlights, deeper tonal lighting, and warm atmospheric styling were carefully balanced to create an intimate and sophisticated mood while maintaining strong focus on the craftsmanship and materiality of the products.
The diffuser reinterprets natural rattan as both a functional and sculptural object. Rattan has long been valued for its porous organic channels that naturally draw and diffuse fragrance into the air, making it an ideal material for scent diffusion. By combining the form of a handcrafted fan with the functionality of a diffuser, the product transforms a traditional cultural object into a contemporary lifestyle piece. The design balances craftsmanship, performance, and aesthetics, celebrating the warmth and authenticity of natural materials in contrast to mass-produced synthetic alternatives.
︎︎︎ Back to home